Rocket Broadband

What the client needed

The brief called for a modern, clean identity that reflected fast and reliable internet service.

I combined a rocket shape with wireless signal lines to connect the company’s name with what it offers.

Designing the logo

The icon uses a rounded outer curve to suggest a rocket moving upward. Three signal lines inside the shape represent broadband connectivity.

I kept the mark simple, with soft curves that give it an approachable feel. This logo carries through the brand applications and website concepts.

Choosing the colors and type

Brand identity

Brand Colors

Primary Brand Colors (used in logo)

#0655CB

#1E9FF0

#FF6B00

#FF8800

Supporting/Neutral Colors (used in backgrounds, text, UI)

#000000

#071033

#061961

#70738C

I used blue and orange as the main brand colors. Blue carries most of the identity, while orange adds contrast and highlights selected details.

Dark navy and muted gray support the palette across backgrounds and text.

Typography

For typography, I paired Montserrat with Inter.

Montserrat

Montserrat gives the logo a bold, geometric style.

Inter

Inter keeps the supporting website text clean and easy to read.

Applying the identity

I presented the logo across different applications to show how the brand could work beyond the logo itself.

I also created light and dark website concepts using the same colors, typography, and rounded logo.

The light layout uses pale backgrounds with blue and orange accents. The dark layout uses navy backgrounds, white text, and brighter accents for buttons and key information.

These are UI concepts showing how the identity could extend into a website.

What I delivered

The project brought together the logo, color palette, typography, brand applications, and website concepts.

Using the same identity throughout helped show how the individual elements work together across different materials.