Logo Design & Visual Identity

Weblerr

A simple W with a small detail that makes it Weblerr.

I designed the visual identity for Weblerr, a creative brand starting with web design and development, with room to grow into branding, graphic design, and UX/UI. I wanted the logo to feel at home on a website today and still fit as the brand takes on different kinds of work.

Weblerr · Weblerr

Project: Weblerr
My role: Logo and visual identity design
Industry: Design and digital services
Tools: Adobe Illustrator

It started with a W

The first letter gave me a starting point. The fun part was seeing how much of the W I could take away and still have it read like a W.

The little break in the W

Wide diagonal strokes give the W its shape. The two sharp points at the bottom make the letter easy to pick out, and the small triangle in the upper right sits where you’d expect the last stroke to end.

That gap is my favorite part. Your eye connects the triangle to the rest of the letter, even though the pieces never touch. It’s a small detail, but it changes how the whole mark feels.

The triangle follows the same sharp angles as the rest of the mark.

From wordmark to icon

I kept the wordmark lowercase. The round letters soften the sharp W, and the angled ends of the two r’s bring a bit of that geometry back into the name.

The horizontal logo gives the name room to breathe. The stacked version fits a narrower space, and the W can stand on its own inside a rounded square. I also used a cropped, oversized W as a background graphic so the shape could do more than sit next to the wordmark.

Horizontal logo, stacked logo, rounded-square icon, and the W used as a large graphic.

Off the screen

I wanted to see how the same mark would feel on things you could actually hold or wear. The cap gives the W a small space of its own. The shirts let me see it against light and dark fabric, and the tote makes room for the oversized graphic.